Hesai

Website Revamp— Global LiDAR dominance, illuminated by strategic branding and design. Explore how we helped a billion dollar global brand achieve a new level of brand awareness and impact as they enter the US market.

Client:

Global Grid Agency

Role:

Brand & Web Director

Market Cap:

$539M

Date:

June 2024

Client:

Global Grid Agency

Role:

Brand & Web Director

Market Cap:

$539M

Date:

June 2024

Client:

Global Grid Agency

Role:

Brand & Web Director

Market Cap:

$539M

Date:

June 2024

The Hesai branding journey allowed us to re-think the sitemap and prioritize the user journey with the goal of guiding the B2B customer to find the product that best suites them.

Hesai technologies reached out to us regarding a significant task for a global billion dollar brand. Antonio and I created an environment where we can unite and provide synergy with the clients to address the complex task. Throughout the journey, we were able to assess the current website and uncover pain points, as well as opportunities that could be improved upon.


We carefully crafted inclusive exercises in Miro, where we could create a safe haven of creativity and foster innovation. As the project progressed, it was important to identify assets that we would need rendered in order to allow us to showcase the many products in the best way possible.


Design approvals were scheduled along the project touch points and we were happy to have successfully reached the green light to hand-off the deisgn file to the development team. It was there where we focused on UI translation to dev, micro-animations, asset optimization and more. We are happy to announce that we have recently launched the Hesai website, check it out!

Let’s create your next big idea.

© 2025 All Intellectual Property shown on this website is property of respective clients and Alexander Marzo

Let’s create your next big idea.

© 2025 All Intellectual Property shown on this website is property of respective clients and Alexander Marzo

Let’s create your next big idea.

© 2025 All Intellectual Property shown on this website is property of respective clients and Alexander Marzo