Emerald Cloud Labs

All case studies

ECL Brand Revamp and Web— See how Marzo and the Global Grid team contributed to ECL's $90M capital raise by re-vamping the brand and creating awareness across Academia, institutions, and startups that have outgrown their labs.

Cloud Labs are remote, fully software controlled, highly automated life science laboratories that allow scientists to design, execute, and analyze experiments remotely from anywhere on earth.

Inspect Figma

Client:

Global Grid Agency

Role:

Brand & Web Director

Market Cap:

$539M

Date:

June 2024

Link:

www.emeraldcloudlab.com

Client:

Global Grid Agency

Role:

Brand & Web Director

Market Cap:

$539M

Date:

June 2024

Link:

www.emeraldcloudlab.com

Client:

Global Grid Agency

Role:

Brand & Web Director

Market Cap:

$539M

Date:

June 2024

Link:

www.emeraldcloudlab.com

Discover the Brand strategy that supercharged the ECL brand to raise $9OM in Series C funding

Alexander Marzo and the Global Grid.Agency team held Branding and UX workshops with the CMO and ECL team in order to understand their intent for re-branding and how we could best help them.

We needed a fresh start to accelerate ECL to the next phase of industry validation. Alex initially started to ideate sketches that led to team excitement around one in particular. The gradation of the logo also inspired this 'supercharge' movement and fueled new energy that inspired the bold headline lock ups.

Alexander Marzo and the Global Grid.Agency team held Branding and UX workshops with the CMO and ECL team in order to understand their intent for re-branding and how we could best help them.