Product Group Lead for Fin-tech products in the PwC Portfolio

- Ongoing collaboration and synergy between Strategists, Fin-tech Subject matter experts, UX UI designers, Pricing, GTM and Solution Architects.
- Leadership Excellence: UX UI Product team ownership of 14/40 PwC Portfolio products
- Design Ops Excellence: UX Governance across products, Ensure Accessibility standards compliance, heuristics, humanizing AI insights
- 'Health check' Product Auditor responsibilities: Gauge the 'Product maturity' of Products in portfolio, run industry standard heuristics evaluations, and establish a plan of action for Quick Win recommendations and Long term enhancements
- Product Roadmap: MVP to MLP product roadmap and steps to ensure KPI's, OKR's/targets are met
- Virtual team success: Spearheaded the idea to use Miro.com (February: Pre-CoVid) in order to shift help shift firm-wide collaborative efforts online.
- Virtual Divide/Conquer: Project management, handled on-time/in scope/budget
- Design System Kit: Proposed various new components that will be added to our Design kit in order to have a robust library of usable assets that can be over-written
- UX Validation: CX Journey uncovering user triggers, painpoints, challenges, repetitive tasks that can be automated. These insights validated and fueled proactivity across team in order to visually address UX issues, executed in User interface. Cross-pollination collaboration between Strategy and tech to ensure ideas and features are aligned to roadmap and are feasible.
- Stakeholder Presentations: Creation of Pitch deck templates, assets used firm-wide by PwC Leadership, Strategy and UX UI teams
- Tech Liaison: Proper UI documentation handoff of files, meetings with Solution Architect and developers tasked with deliverables.
- Testing: Prototype creation, shared with shareholders for feedback.
- Reflection: Annotations of things that went well and sections that can be improved shared with the team during our Stand-up sessions

Recent:

• TuSimple Autonomous Trucking Company UX UI overhaul (across web and product) pre IPO to ensure an enterprise-level, mature product was being delivered. Successful web awards via awwwards.com and more

• Intel: Various Web/video efforts lead to the creative direction of a handful of Youtube videos showcasing Intel's behind the scenes "From Sand to Silicon"

• HYP3R - User Journeys, Design Thinking, Website Ideas (TechCrunch Winner '16 NFL The Future of Stadium)

Role and responsibilities include:

• identify product advantages that helps companies like Marriott hotels

discover and track all public their social media activity at various locations,

to leverage direct guest services in the most efficient way

• Ideate a UX solution for their client Disney to easily interact with their

customers directly in a personal way

• Social media dashboard: Redbull customer engagement opportunities

• Emerge Americas - Branding and Web (Largest Tech Festival in South Florida, 6,000 attendees yrl.)

• GetmyRx, Co-Founder and team management(acquired by McKesson Corp. for $3M)

Helped raise $650,000 seed round through via our investor pitch deck I created that showed problem validation, our tech solution, IP, team hires, milestone journey, financial goals.

• Design Ops: Create ecosystem between app and IP software development that empowered local pharmacies to get new clients and offer their delivery services in an evolving on-demand world.

• Continuous User Testing of focus groups with different demographics and psychographics, A/B Testing, Multi-variate testing

• Used in 3,000 zip codes in the U.S.

• Standardization/optimization of all assets

• Bug testing and QA across all web browsers/devices

More Clients:

• Valtech, Design Consultant

• Nobox, Design Consultant

• Fanta, Coca-cola

• Marriott

• Publicis.SapientNitro

• Fiat

• Jeep

• Dodge

• Chrysler

• Gamut Creative

• VW Audi group

• Fon

• Intel

• Amadeus

• New World Symphony

• Pincho Factory Franchise

• DOG Hotels Franchise

*Yeet was ACQUIRED by a foreign investment company*

Leadership Attributes

• Create Investor decks showcasing company potential and raising $1.1M to date for Pre-seed to build the Minimum Viable Product

• Identifying a Product Roadmap with clear objectives, roles, responsibilities of each team member

• Manage a team of 8: Design, Tech, Logistics

• Meeting with intellectual property lawyers to study current competitor patents, loopholes for us to patent new IP

• Personnel management: Responsible for all aspects of personnel management

• Ability to turn ideas into action quickly, test ideas, iterate on data and inspire others to take action with a positive attitude

Product Strategy and Definition

• Identify and ideate a product map with all user touch points and create a matrix showcasing areas where we can improve the product.

• Inclusive brainstorming: Bounce ideas with the team and gather different point of views for every touchpoint

• Documenting vendor problems and ideating solutions with the team via 5 day Design Sprints and testing the ideas in form of low-fidelity wireframes with team members

• Creating a unique User experience Ecosystem between the Customer-side, Vendor-side and Admin-side to flow and function in harmony

• Industry standards: Responsive Design, Continuous Design Sprints, feedback, iterating on data and presenting again to audiences

documenting, testing and providing in form of prototype adjustments to focus groups. Bug testing and QA across browsers and devices

• Develop complex products that are multi-faceted (client side, vendor-side, administrative side on an Enterprise level)

Product Delivery and Accountability

• Responsible for the on-time, on-budget and on-strategy delivery of Yeet products (User-side, Vendor-side, Administrative-side)

• Inclusive budget management: Unite Design OPs with Finance to assure budget management via Google Sheets

Responsibilities: Strategy, UX/UI, Branding, Design, Producer, Voice Over/Audio Manager for Quality control in English, Spanish & Portuguese.

Managing budgets & timelines for our Voiceover Talent pool of 30 people across the globe.. USA, England, Mexico, Argentina, Uruguay & Brazil. Oversight on our social media campaigns and CPI.

Our first product, Footy Pop has over 40,000 downloads in a short amount of time and is currently being developed for Android. Currently being played in 42 countries. Available in the App store now in: English, Spanish & Portuguese. German, Italian, & French are Coming Soon.

www.footypop.com

Responsibilities: Strategy, UX/UI, Branding, Design, Producer, Voice Over/Audio Manager for Quality control in English, Spanish & Portuguese.

Managing budgets & timelines for our Voiceover Talent pool of 30 people across the globe.. USA, England, Mexico, Argentina, Uruguay & Brazil. Oversight on our social media campaigns and CPI.

Our first product, Footy Pop has over 40,000 downloads in a short amount of time and is currently being developed for Android. Currently being played in 42 countries. Available in the App store now in: English, Spanish & Portuguese. German, Italian, & French are Coming Soon.

www.footypop.com

• GetmyRx successfully exited in late 2014 for $3M - McKesson Corp

• Venture Hive Incubator Miami: Through mentorship and the CEO's vision (Luis), we were able to raise $650,000 seed round through via our investor pitch deck that - problem validation and how our tech platform helped empower local pharmacies

solution, intellectual property opportunity, team hires and milestone journey with financial goals.

• Product Presentation included Project timeline and Product roadmap in sync.

• Design Ops: Create ecosystem between app and IP software development that empowered local pharmacies to get new

clients and offer their delivery services in an evolving on-demand world.

• Continuous User Testing of focus groups with different demographics and psychographics, A/B Testing, Multi-variate testing

• The app is currently being used nationwide in over 3,000 zip codes in the U.S.

• Standardization, optimization and naming conventions for all assets

• Bug testing and QA across all web browsers (Safari, Chrome and Firefox) and all devices (Web, iOS and Android) device family

Worked in VW Audi of America DCC (Santa Monica office)

• Spearheaded the Audi LA Challenge for the LA Auto show 2009.

• Advanced concept design for Audi Brand DNA evolution

• Create concepts: Re-imagining Blue-sky Autonomous Vehicles and how people will interact with spaces and technology

• Reported to the Studio Design Chief, collaborated on a day–to–day basis.

• Collaborated with engineers / modellers through projects on a daily basis to absorb German Auto industry common practice.

• Learned how to handle stressful timelines for creative projects

• Hands on experience with Architects, Project Managers

• Produced initial ideas, via sketches and renderings for proposed buildings/Exterior signage